Copywriting Guide

Telling our story

On this site you will find all kinds of information on the genuinely inspiring things happening in NewcastleGateshead.

As you’ll see, there is so much to take in, to discover and to pass on.

But it’s not just what we say that’s important, how we tell our story matters too.

Our tone of voice refl ects our personality, our values, who we are as a community and a place.

For many it will be their fi rst impression of us and we all know fi rst impressions count.

So we’ve put together this simple guide to help you fi nd the right words to tell our story.

Don’t worry, there’s nothing heavy or complicated here, just a few pointers to inspire and excite you before you put pen to paper or digits to keyboard.

Some quick tips

Write naturally – Write as if you were telling your story to a friend. Use plain and friendly language, avoid unnecessarily complicated words, jargon or buzzwords.

Be enthusiastic – Passion is infectious, if the reader senses your enthusiasm, they’re more likely to respond to your words.

Be honest – Have confi dence in the facts you’re presenting, let our achievements speak for themselves

Be yourself – Our brand refl ects the people of NewcastleGateshead and that includes you. So don’t be afraid to add a bit of your own personality to your words.